Safeguard your brand integrity and control counterfeit, adulteration and grey markets with BioTags™
Agrochemicals include a range of crop protection products that are often managed through complex supply chains. Detecting fraudulent product in this environment is critical to consistently deliver on quality and sustainability guarantees, while protecting a brand’s bottom line. BioTags enable true product differentiation, and creates a bread crumb trail to identify the source of any supply chain breach. Only trace amounts of BioTags are needed to unlock this unprecedented on-product authentication.
BioTags are a natural yeast product that act as a microscopic barcode to authenticate and trace a range of individual ingredients, crop inputs and finished products. They are mixed with or sprayed onto a product, and can withstand common agricultural manufacturing processes. Using common molecular techniques, BioTags can be identified on-site or in a lab at any point along the supply chain. Unique sequences are stored in the Trailhead™ Digital Registry, providing a secure link between a physical agrochemical product and its digital supply chain.